Snapfish Book-building Application
My 3 objectives for the project:
- Provide more visible guidance through entire process
- Update visual design of interface and product photography
- Show clear call-to-actions to get people into & through the app as quickly/easily as possible
I worked with a ux designer to make improvements on Snapfish's bookmaking application. Through listening lab user testing, we discovered flow issues when creating a new book. I created prototypes in flash and mocked up screens to test during our iterative design process. I conducted some sessions and helped to brainstorm solutions. After negotiating timelines, code flexibilty and usability, I produced the final designs based on the prototype we tested. I worked with the flex team to implement artwork and coordinated with the creative director on how to incorporate new visual elements throughout the site.
